Reading a per-veggie page
Click any crop name on /prices/ and you land on the per-veggie detail page — 12-month price history, per-retailer breakdown, a grow-vs-buy ROI estimate for home gardeners, pest warnings, and seed sources.

What’s on the page
Click any crop name on /prices/ and you land on the per-veggie detail page. Example: /prices/broccoli/.
Seven sections stacked top to bottom:
1. Today’s price summary
Cheapest retailer + today’s four-retailer average $/kg in big numbers. The snapshot answer to “what does this cost today?”
2. Per-retailer breakdown
Woolies, Coles, Aldi, IGA with today’s price for each. If a retailer has no data, “—” appears.
3. 12-month price chart

Line graph showing the full year. Hover for daily values. Annotations mark any single-day moves over 10%. Chart.js rendered, interactive on desktop and mobile.
4. Grow vs buy estimate

Estimated ROI of growing this crop at home in your zone. Uses typical yield per square metre for the crop, today’s shop price, and typical seed cost.
5. Planting guide link
Direct link to /veggie-guide/{your-zone}/{crop}/ for month-by-month planting advice specific to your zone.
6. Pest section

Pests to watch for in the current season. Links to treatment guidance.
7. Seed sources
Common Australian places to buy seed for this crop — The Diggers Club, Green Harvest, Eden Seeds, Mr Fothergills, local nurseries — with typical prices.
The chart — what to look at
Spikes
Price jumps over 30% in a short window. Usually a supply disruption. Examples:
- Broccoli Feb 2026 spiked to $14/kg for 3 weeks — heat damage to Victorian commercial crops
- Lettuce Dec 2024 peaked near $12/kg — floods in the Lockyer Valley
- Capsicum perennially spikes in winter — ends of growing regions out of season
Worth knowing for context.
Seasonality
Most crops have an annual rhythm. Tomatoes peak (expensive) June–August (Australian winter), trough (cheap) January–March. Broccoli is opposite — cheap in winter when supply peaks, expensive in summer.
The seasonality pattern tells you when to buy vs grow.
Long drifts
Slow up or down movement over months usually reflects commodity-level changes (fuel, transport, labour costs) rather than local events. Less actionable but useful context.
Grow-vs-buy estimate
The ROI number on each veggie page uses:
- Typical yield per sqm at home — varies by crop (broccoli ~2 kg/sqm, kale ~3 kg/sqm, tomatoes 5–8 kg/sqm)
- Today’s shop $/kg average
- Typical seed packet cost
Worked example
“Growing 2 sqm of broccoli in subtropical autumn: expected yield ~4 kg, value at current prices $23.20, seed cost $4.50 — net saving $18.70 across a 90-day crop.”
These are estimates, not promises. Your actual yield depends on weather, pests, and how diligent you are. Compare with our demo garden’s real numbers for a reality check.
Seed sources section
At the bottom of each per-veggie page, a list of Australian suppliers typically stocking that crop. Updated when we learn of new sources; email us if you know of one we don’t list.
Five suppliers covered on most crops:
- The Diggers Club — heirloom, subscription-based, highest quality for most crops
- Green Harvest — Queensland-based, subtropical specialist
- Eden Seeds — biodynamic and organic, very large catalogue
- Mr Fothergills (Bunnings) — wide availability, mainstream varieties
- Yates — supermarket shelves, common varieties only
For less common crops, only 1–3 suppliers may be listed.